Nearby Maudlin in Kilkenny has secured the Nearby Ireland Store of the Year 2026 award, honouring owner Asif Sheikh and his team for transforming the convenience outlet since taking ownership in early 2026.
The national accolade recognises Sheikh’s substantial investment in the store and his commitment to customer service, community engagement and operational excellence within Ireland’s independent business retail sector.
Key facts
- Asif Sheikh acquired Nearby Maudlin earlier in 2026
- Store manager Elaine Burke credited the team’s dedication for the national award success
- The outlet underwent comprehensive enhancements including food-to-go expansion and sustainability measures
- Recognition centres on customer service standards and local community integration
Investment Drives Transformation
Since acquiring the Kilkenny convenience store, Sheikh has overseen significant upgrades across multiple operational areas. Major improvements include expanded food-to-go offerings designed to meet evolving customer demands, enhanced store facilities and the implementation of sustainability initiatives.
Elaine Burke, who manages the Nearby Maudlin location, described the honour as validation of daily efforts by staff. “This award means a huge amount to us. It reflects the hard work, passion and commitment our team shows every day,” Burke stated. “We have worked tirelessly to create a store that delivers a first-class level of service, and it’s a great achievement to see that being recognised.”
The transformation strategy placed local shoppers at the centre of decision-making, with each enhancement tailored to address community needs and preferences.
Community Engagement Central to Success
Beyond physical improvements, Sheikh has prioritised building connections within the local area. The store supports community initiatives, actively engages with customers and fosters a welcoming atmosphere that distinguishes it within the competitive retail landscape.
Sheikh acknowledged customer loyalty as fundamental to the store’s progress, thanking patrons for their continued support throughout the transition period. His operational approach aligns with core principles of the Nearby brand, demonstrating how independent retailers contribute to their localities beyond simple transactional relationships.
The Store of the Year recognition highlights the increasingly important role that independently owned convenience outlets play in Irish communities, particularly as consumers seek personalised service and local product ranges.
Despite achieving national recognition, Sheikh and Burke emphasised that the team remains focused on continuous improvement. Plans include maintaining high service standards while exploring further opportunities to enhance the customer experience for Kilkenny shoppers in the months ahead.
Reporting based on original coverage by Shelflife.