VALERIEROE.PR, the Dublin-based public relations agency, has launched a dedicated talent management division this week, extending its service offering to include professional representation for personalities across multiple sectors. The new division, branded as VR.PR Talent, will represent individuals working in media, beauty, sport and lifestyle industries.
The expansion marks a strategic development for the Irish PR firm, which celebrated the division’s launch at DION restaurant in Dublin on 23 October 2026. The event brought together broadcaster Elaine Crowley, celebrity makeup artist Paula Callan, former Mayo Gaelic footballer Pádraig O’Hora and elite boxer Kaci among other industry figures.
Key facts
- VALERIEROE.PR launched VR.PR Talent, a new talent management division, on 23 October 2026
- The division will represent personalities across media, beauty, sport and lifestyle sectors
- Launch event hosted at DION restaurant in Dublin with industry personalities in attendance
- Expansion represents strategic move into talent representation for the Irish PR agency
Strategic Expansion Into Talent Representation
The establishment of VR.PR Talent signals a deliberate diversification strategy for the Irish public relations agency. By moving into talent management, VALERIEROE.PR is positioning itself to offer comprehensive representation services alongside its existing public relations capabilities. This integrated approach allows the firm to manage both the public image and commercial opportunities of personalities within its roster.
The business expansion comes at a time when Irish media and sports personalities increasingly seek professional management services to navigate commercial partnerships, brand endorsements and public appearances. The talent management sector in Ireland has grown substantially as social media and digital platforms have created new revenue streams for public figures.
Industry Presence at Launch Event
The launch gathering at DION restaurant brought together representatives from various sectors that VR.PR Talent aims to serve. Broadcaster Elaine Crowley, a familiar face on Irish television, attended alongside Paula Callan, a celebrity makeup artist with an established following in Ireland’s beauty industry. Sporting representation was evident through Pádraig O’Hora, who played Gaelic football for Mayo, and elite boxer Kaci, reflecting the division’s reach into athletic talent management.
The presence of these diverse personalities at the launch underscores the cross-sector approach that VALERIEROE.PR is adopting with its talent management offering. This multi-industry focus allows the agency to leverage its existing public relations expertise while building specialised knowledge in each sector it represents.
Reporting based on original coverage by the original source.