Vodafone Ireland has appointed Gemma Barsby to the newly established position of Head of SME Sales and Business Marketing, the telecommunications company confirmed on 12 October 2026. Barsby assumes responsibility for shaping the operator’s small and medium enterprise sales strategy while supporting Irish businesses in adopting advanced digital technologies.
The appointment positions Barsby at the forefront of Vodafone Ireland’s efforts to deliver connectivity, cloud computing, cybersecurity, Internet of Things (IoT) solutions and artificial intelligence capabilities to the Irish SME sector. Her remit encompasses developing marketing and sales approaches that enable businesses nationwide to enhance productivity, strengthen resilience and accelerate growth through technology adoption.
Key facts
- Gemma Barsby appointed Head of SME Sales and Business Marketing at Vodafone Ireland on 12 October 2026
- Role focuses on delivering connectivity, cloud, cybersecurity, IoT and AI solutions to Irish SMEs
- Barsby brings extensive commercial and leadership experience to the position
Strategic Focus on Technology Adoption
The new role reflects Vodafone Ireland’s commitment to positioning itself as a strategic partner for Ireland’s SME community. Barsby’s responsibilities centre on helping businesses navigate digital transformation through integrated technology solutions that address contemporary operational challenges. The focus on cybersecurity and cloud infrastructure aligns with growing demand among Irish enterprises for robust digital defences and scalable computing resources.
Small and medium enterprises represent a critical segment of the Irish economy, and telecommunications providers increasingly compete to offer comprehensive technology packages beyond traditional connectivity services. Barsby’s appointment signals Vodafone’s intention to deepen its engagement with this market through targeted sales and marketing strategies tailored to SME requirements.
Commercial Leadership Background
Barsby arrives in the role with substantial commercial and leadership credentials, though Vodafone has not disclosed details of her previous positions. Her track record positions her to lead the company’s SME division during a period of accelerating digital adoption among Irish businesses, particularly as AI technologies and IoT applications become increasingly accessible to smaller organisations.
The appointment comes as Vodafone Ireland expands its business services portfolio, building on recent initiatives including the launch of Ireland’s first managed smartphone subscription service for corporate clients. The telecommunications operator continues to invest in capabilities designed to serve the evolving needs of Irish enterprises across multiple sectors.
Reporting based on original coverage by the original source.