Nearby has awarded €2,000 to Little Seeds Arch Club, a voluntary social club supporting autistic children and young adults, as the 2026 winner of its Local Legends campaign supported by Kellogg’s. The initiative attracted more than 1,000 nominations from communities across the island of Ireland over a six week period.
The campaign ran from 3 August to 13 September 2026, inviting people to nominate local individuals and organisations making a difference in their areas. Little Seeds Arch Club, founded by Ger Kenny and Rosaleen Cullivan, was selected from the substantial pool of entries recognising community contributions.
Key facts
- Over 1,000 nominations received during the six week campaign period
- Prize fund of €2,000/£2,000 awarded to winning community organisation
- More than 200 Nearby goodie bags distributed at community celebration event
- Little Seeds Arch Club has grown from seven children to six weekly support groups
Campaign Launch and Community Response
The retail initiative combined multiple marketing channels including digital platforms, in-store activation, out-of-home advertising, and radio to promote the campaign. A dedicated Local Legends Day event was held at the newly opened Nearby Willow Park store to celebrate the announcement.
The community celebration attracted special guests including FM104, influencer Siobhan O’Hagan, and Kellogg’s Coco the Monkey mascot. Families enjoyed games, giveaways and entertainment, with goodie bags containing Kellogg’s products distributed to attendees.
Supporting Autism Services
Little Seeds Arch Club provides a safe and inclusive environment for children with autism. The organisation has expanded significantly since its establishment, now operating six weekly groups that support autistic children, teenagers and young adults in the local community.
As a small, non-funded charity, the prize money will enable Little Seeds Arch Club to deliver therapies, life-skills programmes and additional support opportunities for the families using their services. The organisation relies entirely on volunteer efforts to maintain its operations.
Ger Kenny, co-founder of Little Seeds Arch Club, established the initiative alongside friend Rosaleen Cullivan with a vision to create accessible autism support within the community. The group began with just seven children and has grown organically to meet increasing demand for autism-specific social activities.
Nearby thanked all participants who submitted nominations and attended the Local Legends event, acknowledging the widespread community engagement that brought the campaign to life across Ireland.
Reporting based on original coverage by Shelflife.